It's much bigger than you think.

The Story:

A year ago, we introduced HospicePass. A newsletter targeting hospice agencies across the country. The goal was to share stories, introduce companies, products, and services that assist those in need as they faced end-of-life. We wanted to make certain that every end-of-life journey was exceptional.

However, life throws curveballs. As we dug deeper into hospice, the questions and challenges we uncovered became larger. We took a step back.

People don’t proactively discuss the one guarantee we all are blessed with: DEATH.

People run from that conversation like the plague.

We started peeling back the onion. Hundreds of conversations later, personal experience, and people reaching out, we found it’s the lack of life preparation that creates the chaos.

This is what we found….

From financial planning to end-of-life decisions, most people avoid the tough questions until it's too late. So we transitioned and created something new.

Pardon the Question is more than a game; it's a tool that helps Baby Boomers and Gen X prepare for life's important moments in an engaging, non-threatening way.

The Problem

Too many of us reach critical life junctures unprepared:

• 67% of Americans don't have a will or trust.

• Nearly half of families haven't discussed inheritance plans.

• People avoid conversations about end-of-life care until crisis strikes.

• Many haven't secured their digital assets or made plans for their beloved pets.

These aren't just statistics, they represent real stress, conflict, and heartache for families during already difficult times.

The Solution

Pardon the Question transforms these difficult topics into approachable conversations through:

• 70 carefully crafted questions across key life categories

• Individual reflection in a judgment-free space

• Digital scoring and community benchmarking

• Ongoing resources through the newsletter

Whether played solo, with a partner, or among family members, Pardon the Question opens doors to conversations that matter.

Product Details

The Physical Deck:

• 70 beautifully designed question cards

• Categories include Financial, Medical, Spiritual, End-of-Life, Family Heirlooms, Life, Relationships, and our signature "Joker" cards for the truly tough questions

• Premium card stock with a custom box

• QR code linking to the online survey and scoring, and a digital platform including checklists, guides, conversation starters, and more.

The Digital Experience:

• Comprehensive preparedness scoring

• Category-by-category analysis

• Community benchmarking (see how you compare to thousands of others)

• Automatic enrollment in our resource-packed newsletter

The Newsletter:

• Free version: Weekly tips and information on preparedness topics

• Premium version: In-depth resources, expert interviews, and personalized recommendations

Who We Are

We're a close group that wants to help because we’ve witnessed, experienced, and are in the middle of the chaos that’s created when sh*t goes sideways.

GenXers, it’s clear that the people who raised us let us run wild. We were latchkey kids who ran around town on our BMX bikes, listening to Jefferson Airplane on a boom box tied to our handlebars, hung out at the mall with Spicoli, drank from any water hose we could find, figured out how to get home before the street lights came on.

Families didn’t talk about stuff like this - shoot, we were just trying to survive.

Our parents, the Baby Boomers, are getting up there in years, and most of us have no idea what their wishes may be regarding their healthcare or medical issues.

We haven’t asked, and they’re not telling us.

People think they’ve prepared accordingly, but they’ve missed a truck full of critical points that will make life pure hell for us at some point soon.

It’s the things you don’t think about until you have to think about them.

Do you know if there’s a Will and/or Trust in place? When was it updated last?

Do you know if the plan is a nursing home, or are your parents moving back into your house? Who’s paying for it? Who’s going to care for them?

Do you have any step-parents? Step-siblings? Half brothers and sisters? This is when it gets real, and confusing if you’re not all on the same page.

Do you have access to medical records, directives, and doctor info in case something were to happen? What are their wishes if they become incapacitated?

There’s stuff to deal with, too. Real estate, automobiles, time-shares, watches and jewelry, photo albums, treasured items from grandparents, family recipes, storage units, guns, and ammo.

Where is it all, who’s going through it, who’s got the key to the safety deposit box, and why will I have to spend 82 days of my life on the phone with multiple a**holes that can’t answer any question, because I don’t have the proper documentation?

And who’s going to tell Uncle Ricky to go back to the rock he crawled out from after 20 years, thinking he can claim the 65’ Mustang in the barn?

Insert curse word of your choice - “What the “F?”

Last but not least, what’s their last dream, hope, or prayer? Spiritually, how do they feel? Do they prefer a pine box, six feet deep, or are we scattering their ashes in the ocean (you need permits for that)? Have they prepared for the costs, or are you breaking out the credit card to make all this happen?

Oh, there’s more. Families have homes. Homes have closets. Those closets have skeletons.

Family secrets, disputes, people who don’t get along, people with different views on how the world should work, and what “they deserve.” It’s the difference between being grateful and entitled.

There will be a time when all the nasty lands on your doorstep, and having the answers to these questions, having well-prepared documentation, helps manage, possibly minimize the crazy and chaotic at the worst possible time in life.

Forget your parents for a second. What about you? How prepared are you? What kind of crazy have you created? Between paying the mortgage, the cars, the insurance, the travel sports for the kids, school, and vacations, there’s this whole other world of things that need to be prepared to make certain that everything you’ve worked for is protected.

If you don’t believe us, don’t do it boo-boo. Don’t do it. No one is forcing you.

We’ve built this to help. Help ourselves and help others.

This is your “Life Preparedness” Program on steroids. We Googled it. We’ve put it together in small, digestible bites. Do it at your own pace. Do nothing. Do it all. We don’t care.

Take the survey. Be honest about your answers. No one will see your answers cause no one else cares. We’re simply providing a tool that will make you think about an aspect of your life that you should be thinking about and preparing.

Why All This?

Because 95% of the population has admitted to procrastinating with something.

And we guarantee you one thing - these are the best conversations and things to put off for another day. Like taxes, talking about these things sucks. “It’s not fun. It’s not funny.”

Another guarantee, some of these questions are going to be difficult to ask and to answer. The whole process is to enlighten you and your loved ones.

However, people don’t talk about these things because there is a fear of the unknown, and finding answers can be difficult. So don’t be a “dick” and demand an answer.

Plant seeds and walk away. Enlightenment is meant to bring peace. Put the gas can down, there’s no need to build a bigger fire.

The Timeline and Next Steps

The Pardon the Question Deck:

Subscribe to the newsletter, and we’ll send you a link to order a deck(s) of the PTQ Cards. Unless you’d like to pay $110 per deck, we’re working with printers to make them affordable and plan on shipping the first decks out in September 2025.

Holiday Gifts: Forget the bullshit gifts for mom and dad during the holidays. Get them a deck of PTQ cards and walk away. You won’t even have to explain.

Gift them a deck of cards and walk away. Gift your siblings. Gift your friends. Walk away.

Unless you love to stir the pot during Thanksgiving Dinner, feel free to break those bad boys out and ask away.

The Online Survey:

Subscribe to the newsletter, and we’ll send you a link for the online survey. We’re in the process of automating the results. It’s not difficult. Be honest.

You’ll answer 50 questions and will receive your results per category and overall. You’ll also be able to compare your scores with others who have taken the survey.

Financially, you may be a Preparedness Rockstar, but Spiritually, you’re a mess.

Guess you’ll find out.

The Digital Experience:

As a subscriber to the newsletter, you will have access to more information.

Every single card in the deck has a corresponding issue. Each issue provides additional information, resources, checklists, guides, and workbooks that provide assistance on improving your preparedness in a specific category.

Everything can be downloaded.

The Free version provides access to just about everything.

The Premium version provides access to all the really cool stuff. You get previews thru the Free Subscription, but won’t be able to download certain items.

The Premium version is inexpensive, one-time, and good for life. We’ll cross that bridge once it’s more complete and worth the cost.

Have a Question? Looking for Information? We Got A Guy!

Like we said, we’re here to help. Here’s an example we see daily on local FB pages:

As a subscriber, you can email us at [email protected] at any time, looking for information, a resource, or a referral.

There’s no promise that we can help, but we’ll do what we can to provide information, a warm contact, or a trusted referral in any part of the country. “We got a guy, or know a guy that has a guy.”

That’s Enough For Now

If you’ve made it this far, we Thank You. The promise is to provide you, your family, and loved ones with insight and education. There is no expectation that someone will conquer everything we release; however, if we can help with one aspect of your life, we all win.

Here’s to your PTQ Preparedness Journey.